VIBRANTLY STAGING MEDICINE
Medical animations and illustrations are powerful, widely accessible and capable of explaining even the most complex content in an easy-to-understand manner. This power of images is the basis of the work of Gebrüder Betz.
In an aesthetically pleasing and easy-to-understand way, our medical animations, images and VR-applications provide visualization of medical content. To this end, Gebrüder Betz combines professional medical knowledge and outstanding creative expertise in a storyboarding, 3D-modelling and art direction-process optimized for the particular needs of of the healthcare sector.
Our sophisticated images, medical animations and VR-solutions make medical innovation tangible, enhancing our clients' standing in the healthcare market.
EXCELLENT MEDICAL 3D-DESIGN
Medical animations and illustrations offer insights into the human body that are simply not possible with normal film recordings. Complex processes in healthcare, medicine, pharmaceuticals and biotechnology are visualized as animations or illustrations in a way that viewers perceive as aesthetically pleasing, easy to understand and thus accessible. This applies to specialist audiences such as doctors as well as medical laypeople such as patients.
Appearance plays a central role in the successful communication of medical animations and illustrations. Fully realistic insights into the interior of the human body, and in particular into pathological changes, may be perceived as unpleasant to the point of repulsion.
A good medical 3D design is therefore always a fine balance between a realistic and an idealized representation. On the one hand, the animation or illustration should communicate medical expertise, which is achieved with a medically correct, i.e. realistic appearance. On the other hand, the audience should also enjoy looking at the pictures and this is achieved with a fresh and appealing, i.e. idealized, illustration.
Gebrüder Betz is the leading agency for the development of excellent medical 3D design in German-speaking countries. This was recently confirmed for us when we participated for the first time in the COMPRIX Award, the most renowned healthcare communication award in Europe. Both medical animations we submitted reached the 2022 final!
Click here for the list of finalists - Category PM HCP 10 - Digital Media
